8 Feb

Cheeky way for people to become interative on there favorite social media site. I personally wouldn’t mind giving it a shot to hear it, a little cleaver tactic.

BWM and HardHat Digital create Leggo’s personalised love songs for Valentine’s Day

Wednesday 08, February 2012 at 11:36 AM by CB

leggos6.jpgLeggo’s, via BWM and Hard Hat Digital, is helping its Facebook fans share the love this Valentine’s Day with free, personlised love songs.

The songs will be be written, recorded and delivered just in time for Valentine’s Day by Leggo’s handsome, charming crooner.

All fans need to do is jump on the Leggo’s Australia Facebook page, answer a couple of quick questions to get the crooner started, then sit back and relax, knowing that Valentine’s Day is covered. On Feb 14, thousands of personalised love songs will be delivered to inboxes across the country for fans to share with their better halves.

Leggo’s senior brand manager Kate Murphy sees the campaign as the perfect way to bring the overriding Pasta Loves Leggo’s campaign to life in a uniquely social way.

Says Murphy: “Leggo’s Personalised Lovesongs is a fun way for us to share the love on Valentine’s Day and ties in beautifully to the warmth and romance that is at the heart of this campaign. The collaboration between BWM and HardHat has seen the campaign evolve from a great concept into a special and memorable way for us to interact with our consumers.”

Leggo’s Personalised Love Songs is the first digital campaign to be released since the
brand appointed BWM and HardHat Digital in late 2011.


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